Bevy, a start-up that brings water, drinks and bulky products to consumers’ homes, announces the closure of a new EUR 2.5 million investment round. The deal was led by Linfa, a fund managed by Riello Investimenti, with the participation of existing investors FoodLabs, the German fund that has supported Bevy since its inception and a network of business angels, who have doubled their commitment to the company.
Founded in 2022 in Milan by Federica Lettieri and Hendrik Wawers (pictured), Bevy has established itself as the platform for Italy’s hybrid consumers, i.e. those – 80 per cent of the total – who like to buy fresh food in physical shops, but who want to find a reliable delivery solution online for heavy and stock products. A model with growing numbers for the start-up: 25,000 active customers, over 200,000 orders delivered, and a loyalty rate of over 90%.
“Bevy was born with a clear objective: to take the weight off your groceries,” Federica Lettieri commented in a note. “Italians want to touch and see fresh food before they buy it, but at the same time they are looking for an efficient service for transporting consumer products home. Bevy has built the go-to platform for these hybrid clients and the sustained growth confirms that our model works. We are thrilled to welcome Linfa among our investors: their support, combined with that of FoodLabs, allows us to accelerate growth and strengthen our vision”.
‘Bevy is not only an innovative solution to simplify shopping, but a virtuous model that makes a concrete contribution to reducing environmental impact,’ adds Mauro Odorico, partner of the Linfa Fund. ‘Their returnable vacuum system and commitment to reducing PET consumption represent an important step towards a more sustainable and responsible world. The Linfa fund aims to support companies that transform the industry to go green, with solutions that combine innovation, efficiency and respect for the environment. Supporting Bevy means accelerating this transition towards a future with less waste and more circularity’.
Since its foundation, Bevy has expanded its offer from being a simple water delivery to a complete service for families and companies who want to optimise their time and shopping management. Among the product categories most popular with customers are: water (PET and glass, with returnable vacuum service); cleaning and home care products; soft drinks and coffee; hygiene and baby products.
The beverage market in Italy is worth EUR 15 billion, and the Bel Paese confirms itself as the leading consumer of bottled water in Europe,’ says the note issued by the start-up. This is an opportunity that Bevy is seizing, thanks also to a growing focus on sustainability: the returnable-empty service, introduced a few months ago also on soft drinks, has already enabled 3.6 million bottles to be collected, returned to the producers for sanitisation and reuse.
With this new investment round, Bevy aims to expand the service to new cities and consolidate its presence in the Milan area, responding to numerous customer requests. The start-up is currently active in Milan, Monza and more than 20 neighbouring municipalities, including Sesto San Giovanni, Cinisello Balsamo, Corsico and Bollate.
The company, which ended 2024 with 8,237,505 kg of groceries delivered and the launch of its proprietary app, continues to enrich its catalogue, with over 350 new products added last year and a focus on convenience formats and eco-friendly solutions.
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