Indigo.ai reports that it has closed a new €10m all-equity round of derie B to further accelerate business growth locally and internationally, responding to the needs of a market increasingly attracted by the potential of artificial intelligence. The startup is part of the Vedrai Group and develops virtual assistants based on conversational AI that helps companies evolve their customer relationships.
The transaction, which sees the participation of Azimut Group, an independent and global reality in asset management, wealth management, investment banking and fintech, serving individuals and businesses, follows the €2.5 million round already raised by Vedrai Group, announced in January 2024. One year on, the new deal therefore confirms the significant growth path of Indigo.ai, which closed the fiscal year to December 2024 with an 88% increase in recurring revenue.
The objective of this financing is to support the company’s consolidation strategy in the Italian market, as well as its expansion plans into new international territories.
Founded in 2016 by five co-founders: Gianluca Maruzzella, Enrico Bertino, Marco Falcone, Andrea Tangredi and Denis Peroni (in the photo), Indigo.ai immediately harnessed the potential of artificial intelligence to develop effective solutions to optimise the conversation between companies and customers. Today, it makes available to the most diverse sectors virtual assistants based on the latest generation of AI agents that enable them to strengthen the relationship with users, establishing a fluid and empathetic dialogue with them that reflects positively on customer care, customer loyalty and the commercial performance of brands.
In addition to long-standing customers such as Enel, Santander Consumer Bank, Lavazza, Bayer and Telepass, in the last year alone Indigo.ai has signed partnerships with important brands from various sectors, including DentalPro, Opyn, Università Bocconi, Consorzio Netcomm and Pensionati.it. In addition, the constant component of technological innovation has enabled the development of cutting-edge projects, such as those recently completed with the leader in made-in-Italy design furniture Flou, which implemented AI agents on WhatsApp, or with the online psychology service Unobravowhich has integrated a virtual assistant specifically developed to provide technical support to users, or with Satispay, Italy’s leading digital payment circuit, which uses AI agents from indigo.ai to provide support via its app.
The business model is not only based on direct sales: in 2024, the company recorded an important development trend, launching its first partnership programme to grow together with system integrators and entities that accompany large companies in their technological choices.
For 2025, also on the basis of developments in the field of AI, the roadmap will continue to focus on the development of new technology solutions and offered functionalities, looking at the expansion of supported channels and native integrations with customer service and CRM platforms.
The aim will be to offer increasing user-friendliness through a comprehensive and scalable platform in line with market expectations.
“With this transaction we can consolidate our market position and focus on business and technology development, which have always been the focus of our investments, aiming at a sustainable and profitable model. Our goal is to transform the future of the customer experience to create long-term value, working alongside any company that sees user relationship management as key to its success,’ said Gianluca Maruzzella, co-founder and CEO of Indigo.ai, in a note. – Thanks to our close collaboration with Azimut, we will have the opportunity to further consolidate our position in the field of creating digital workforces composed of AI agents, supporting companies in the adoption of gen AI and LLMs to address this new phase of digital transformation that is redefining the DNA of organisations at all levels. We are excited to start 2025 with a growth plan that, in addition to expanding our solutions, also aims to expand our geographical boundaries.”
Giorgio Medda, CEO of Azimut Holding, comments: “As investors in venture capital and key players in the fintech ecosystem, our goal is to support innovative realities capable of transforming markets and sectors. Indigo.ai perfectly embodies this ambition, thanks to an exceptional team that has demonstrated the ability to develop scalable and impactful technology solutions. This transaction not only reinforces our commitment to invest in artificial intelligence and digital transformation, but also represents a significant step towards creating a future where interaction between companies and customers will be increasingly direct, personalised and efficient’.
Michele Grazioli, President of Vedrai and Indigo.ai, adds: “We are proud to support a project like Indigo.ai’s, which is a pillar of our long-term strategy in the technology context. This round is not just a milestone, but a step towards a joint vision born three years ago, when we decided to invest alongside an ambitious team in cutting-edge technologies to face an increasingly uncertain future.”
Following the operation, Indigo.ai establishes the advisory board that will support the founders in the next phase of the company’s development. The experts who will be part of it are Gianluca Ferranti, Luigi Maria Fierro, Federica Pasini, Carlo Mammola and Giuseppe Stigliano, will provide their strategic expertise in go-to-market, partnership and HR, as well as vast experience in business transformation, to promote a forward-looking vision that will allow them to consolidate their market leadership, facing new challenges and fully grasping future opportunities.
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